Kisses
Bogotá has repeatedly witnessed acts of violence against LGBTQ+ community members for expressing love publicly.
With outdoor media spots specifically picked for the 2019 pride march, Coca-Cola wanted to show support with a bold message around free love, by inviting everyone to unite through the simplest expression of love regardless of gender, race, or sexual orientation.
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The Coca-Cola Company.
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Ogilvy Colombia
CCO: Juan Pablo Álvarez
CD: Daniel Ávila / Francisco Villa
CW: Camilo Garzón
AD: Cristian Cano
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Creative Direction, Art Direction.
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2019
