Self-sufficient food cart
The energy theft issue on the Colombian Caribbean coast causes a significant loss for energy companies, with a daily deficit of USD400.000
96% of fried food carts admit to running on stolen energy. They are a staple of Caribbean gastronomy and an engine of the street economy. Their operating conditions push them to connect illegally to reliable energy sources.
Centelsa by Nexans, a company with a vision of electrifying the future, came up with a solution that turned the byproduct of their daily activity into a reliable, safe and legal energy source.
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Centelsa by Nexans
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Ogilvy Colombia
CCO: Gastón Potasz
ECD: Daniel Ávila, Francisco Villa
Copywriter: Daniel Ávila
Art Director: Francisco Villa
Motion Graphics: Amir Torres, Julian Quevedo, Jesus Quiroz
Photo: Nicolas Fernández
Production Company: Plan 9, Mila Films
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2023
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Cannes Lions – Bronze – Sustainable Development Goals
D&AD – Shortlist – Impact – Local Solution
D&AD – Wood Pencil – Direct – Innovation
One Show – Merit Award – Design – Design for Good
One Show – Merit Award – Experiential & Immersive – Physical Products
One Show – Merit Award – IP & Product Design – Products for Good
LIA – Bronze – Commercial transformation – Product Design
Bronze – Community and Government Transformation – Innovative community experience
Ojo de Iberoamérica – Gold – Product – Innovation
Bronze – Direct – Local Brand – Specific market
Epica Awards – Silver – Public interest – Environment
The Andy Awards – Shortlist – Regional Competition – Latam – 2024
