Self-Packing Cheese
In Panama, over 380 tons of plastic are wasted every year —50,000 of them from the cheese industry alone. In response to this growing problem, we created Self-Packing Cheese: an innovation that transforms whey, a byproduct of cheese-making, into its own sustainable, edible packaging.
This breakthrough doesn’t just reduce plastic waste —it reimagines what packaging can be. Flexible, moldable, and food-safe, it’s a solution with potential far beyond cheese, ready to be adapted for products like ham, fruit, milk, coffee, and more.
A simple idea that could help change the future of packaging forever.
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Qué Rico Quesos - Nestlé Panamá
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Ogilvy Colombia
CCO: Gastón Potasz
Executive Creative Directors: Daniel Ávila / Francisco Villa / Alma Manrique / Amir Torres/ Jhon Meza
Creative Directors: Daniel Puentes / Cristhian Arboleda / Mauricio Obregón / Sergio Acevedo
Art Director: Camilo Samboni
Copywriter: Jessica Cruz
Project Industrial Designer Lead: Ómar Marroquín
Motion graphics: Juan David Acosta / Jesús Quiroz / Laura Castro
Account Director: Marcela Giraldo
Project Manager: Camila Cardozo
RTV Executive Production Director: Gala Vence
Photographer: Nicolás Fernández
Content Senior Specialist Nestlé Cam: Daniela Ponte
Packaging Specialist Sr Nestlé Cam: Maria Sagastume
Sustainability Manager Nestlé Cam: Claudia Alvarado
Public Affair Specialist Nestlé Cam: Sara Pérez
Creative Excellence: Pablo Lega
Production Company: Mila Films
Director: Juan Pablo Zuluaga
Executive Producer: Juliana Canal
DP: Germán Rodríguez L -
2025
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Cannes Lions – Silver – Design - Innovation in Design - 2025
Cannes Lions – Shortlist – Innovation – Early-Stage Technology – 2025
