A Year to share.
2019 was the most polarized year of the decade. But Coca-Cola, in partnership with Google, believed things could be better.
So, we gave a new meaning to one of the most famous end-of-year-actions ever: Google’s Year in Search.
To do so, we analyzed what the world searched during the whole year and crossed that information with every news on The New York Time’s news and Wikipedia update, the result was revealing.
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Coca-Cola
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Ogilvy Colombia - Google
CCO: Juan Pablo Álvarez
ECD: Hugo Garcia
CD: Daniel Ávila Francisco Villa
AD: Cristian Cano / Francisco Villa
CW: Daniel Ávila / Sergio Gil
PC: Landia
DR: Agustin Carbonere / Vero Von
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2019
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Ojo de Iberoamérica
Bronze - PR - Digital & Social Action
Bronze - Content - Digital & Social Platforms
Bronze - Digital & Social - Online Ad
Bronze - Digital & Social - Data UsageBronze - Creative Data - Best Visualization
Short List - Film - Non-alcoholic drinks
Short List - Direct - Data Usage
We created a special edition of the Google Trends platform that allowed users to explore the topics that divided humanity throughout the year, along with the topics that were bringing them together in December using Hot Search, the solution that enables users to see the most popular Google searches in real time.
