Low Hanging Nutrients
Panama is one of the most biodiverse countries in the world, particularly in terms of its fruit and vegetable diversity. Yet this natural abundance isn’t always reflected in the health of its most vulnerable people—obesity and malnutrition remain significant issues.
That’s why, in partnership with the municipality of Panamá and the support of renowned Central American chef Randy Siles, Nestlé launched Low Hanging Nutrients: a series of nutritious recipes made with ingredients Panamanians have always had at their fingertips: fruits that grow freely in public spaces —on trees beside homes, parks, and schools.
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Recetas Nestlé - Alcaldía de Panamá
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Ogilvy Colombia
VP Creative Colombia: Gastón Potasz
VP Planning: Julio César Herazo
Communication Manager Nestlé Cam: Ian Serrano
Account Director: Marcela Giraldo
Executive Creative Director: Daniel Ávila / Francisco Villa / Jhon Meza / Amir Torres
Creative Director: Sergio Acevedo / Leonardo Bernal / Alexander Suárez / Juan Sebastián Muñoz
Copywriter: Nicolle Duarte / Daniela Mejía / Jeremías Cerrud
Art Director: Alexander Suárez / Sergio Acevedo / Paola Murillo
UX: Alejandro Rojas / Zully Acosta
Experiential Regional Leader: Nohemí RamírezDirector Tech: Ímderf Rios
Project Manager: Laura Lindo
Project Manager: María Camila Cardozo
Planner: Andrea González
Creative Excellence: Pablo Lega
Production Company: Mila Films
Executive Producer: Juliana Canal
Director: Germán Rodríguez L. / Daniel Breton
RTV Executive Producer Director: Gala Vence
Executive Producer: Rosario Carvajal
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2025
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Cannes Lions – Bronze – Sustainable Development Goals
D&AD – Shortlist – Impact – Local Solution
D&AD – Wood Pencil – Direct – Innovation
One Show – Merit Award – Design – Design for Good
One Show – Merit Award – Experiential & Immersive – Physical Products
One Show – Merit Award – IP & Product Design – Products for Good
LIA – Bronze – Commercial transformation – Product Design
Bronze – Community and Government Transformation – Innovative community experience
Ojo de Iberoamérica – Gold – Product – Innovation
Bronze – Direct – Local Brand – Specific market
Epica Awards – Silver – Public interest – Environment
The Andy Awards – Shortlist – Regional Competition – Latam – 2024
