My generation belongs here.
In Tokyo 2021, International Olympic Committee incorporated new disciplines. Among others, sports that never were seen like real sports, like surfing, BMX freestyle, and skateboarding.
In addition to other initiatives that invited the world to belong to the Olympic Games, we created My generation belongs here. And to reveal this new way to connect with new generations, we reached out for a revolutionary in sports: Mikey Muñoz. A pioneer surfer renowned for creating the first skateboard with a pair of wheel trucks attached to a surfboard.
We turned him into the voice of an entire generation that was once seen as hippies, beach bums, thieves, lazybones.
For the first time in the history of the Olympic Games this new generation fought for medals and was called Olympians.
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International Olympic Committee and The Coca-Cola Company
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Agency: Ogilvy UK / Mexico / Colombia
CCO: Jessica Apellániz / Juan Pablo Álvarez / Angus George / Johnny Waters
CD: Daniel Ávila / Francisco Villa, Naomi Nicholl / Lily James, Rodrigo del Oso / José Mario Muñoz / Carlos Meza / Felipe GutiérrezAC: Tim MacLehose
PM: Christian Portugal
P: Landia
D: Robert Llauro
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2021
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Ojo de Iberoamérica – Bronze – Best Script – My generation belongs here
Festival El Dorado – Bronze – Sports – My Generation Belongs HereFestival El Dorado – Shortlist – Film– My Generation Belongs Here
Ciclople Cine Latino – Finalist – Editing – My Generation Belongs Here
Ciclople Cine Latino – Finalist – Music – My Generation Belongs Here
